近日，視頻號爆出了一項重要消息：微信視頻號竟然自爆了自己的核心算法邏輯。

Recently, an important news broke out on the video account: the WeChat video account unexpectedly exploded its core algorithm logic.

視頻號明確表示：新號推流速度較慢、流量較少。視頻號引入了一個關鍵指標——三秒滑出率。如果這一比例較高，推流速度和流量都會受到影響。

The video account clearly states that the new account has a slower streaming speed and less traffic. The video account introduces a key metric - the three second slide out rate. If this proportion is high, both the pushing speed and flow rate will be affected.

另外新號開播階段，視頻號平臺為新號提供的流量扶持次數有限，通常只有兩到三次。因此，每次開播都應該倍加珍惜，避免頻繁短播，并盡量延長直播時長，以獲得更好的效果。

In addition, during the launch phase of the new account, the video account platform provides limited traffic support for the new account, usually only two to three times. Therefore, every broadcast should be cherished, avoiding frequent short broadcasts, and extending the live broadcast duration as much as possible to achieve better results.

內容指標

Content indicators

(1)曝光點擊率：即進入畫面并點擊的人數。這是一個關鍵指標，后臺數據已經顯示其重要性。

(1) Exposure Click-through rate: the number of people who enter the screen and click. This is a key indicator, and backend data has shown its importance.

(2)人均觀看時長：其中包括劃走率和短滑指標。短滑指的是停留不足三秒后離開的情況，這會影響直播間的停留推流。

(2) Per capita viewing time: including stroke rate and short slip indicator. Short sliding refers to the situation where one leaves after staying for less than three seconds, which can affect the stay and streaming in the live broadcast room.

(3)有效觀看占比：它細分了30秒、60秒和180秒的數據，反映了觀看時間的分布情況。高數字占比意味著停留時長優勢。因此，將觀看時間分為短滑和停留留存占比兩個階段是對最大指標的考核。

(3) Effective viewing ratio: It subdivides data of 30 seconds, 60 seconds, and 180 seconds, reflecting the distribution of viewing time. A high proportion of numbers means an advantage in the length of stay. Therefore, dividing the viewing time into two stages: short sliding and retention is the assessment of the maximum indicator.

電商指標

E-commerce indicators

這里主要是電商轉化率，包括商品的點擊率和整體轉化率。

This is mainly about e-commerce conversion rate, including the Click-through rate and overall conversion rate of goods.

商品點擊率反映了觀眾對產品的興趣程度，而整體轉化率是指直播間中觀眾數量和購買數量的整體比例。若直播間的整體轉化率能超過1%，則數據是可接受的。

The Click-through rate of goods reflects the degree of interest of the audience in the product, while the overall conversion rate refers to the overall proportion of the number of viewers and the number of purchases in the live broadcast room. If the overall conversion rate of the live broadcast room can exceed 1%, then the data is acceptable.

此外，GMV(交易額)也影響著直播間的流量轉化，高客單價能帶來更多流量，因此視頻號目前中高客單價的流量表現出色。

In addition, GMV (transaction volume) also affects the traffic conversion of live streaming rooms, and high customer prices can bring more traffic. Therefore, video accounts currently perform well in traffic with medium to high customer prices.

服務和售后指標DSR

Service and after-sales indicators DSR

即使流量再大，售后處理不善、糾紛率高、客服不回復等問題都會受到限制。TSR(售后處理時間)服務指標對于流量的獲取非常重要。

Even if the traffic is large, problems such as poor after-sales handling, high dispute rates, and customer service failure to respond will be limited. The TSR (After Sales Processing Time) service indicator is very important for obtaining traffic.

視頻號還考核售后DSR(服務質量評分)，它也會影響流量。就像售前有競賽機制一樣，售后同樣存在競賽機制。視頻號的算法越來越成熟，這也意味著它已經準備好進行大規模放量。

The video account also evaluates the after-sales DSR (Service Quality Rating), which can also affect traffic. Just like there is a competition mechanism before sales, there is also a competition mechanism after sales. The algorithm for video numbers is becoming increasingly mature, which also means that it is ready for large-scale scaling.

本文由山東短視頻運營為您提供，我們的網站是：http://www.c3ale.cn我們將以全心全意的熱情為您提供服務，歡迎您的訪問！

This article is provided by Shandong Short Video Operations, and our website is: http://www.c3ale.cn We will provide you with wholehearted enthusiasm and welcome your visit!